About Us

The National Consumer Panel (NCP) is a joint venture between NielsenIQ and Circana (formerly IRi) – the two leading consumer insight providers in the United States.

We are a market research panel that focuses on measuring consumer attitudes and behavior.

Since 1987 (as Nielsen Homescan, then in 2010 as National Consumer Panel), we have been gathering panel member's opinions and shopping data to help manufacturers and retailers make informed decisions on what products to develop, improve or sell in the market.

Our Panel is made up of people just like you, a diverse cross-section of consumers from all over the country.

Learn more abour National Consumer Panel; Visit:
• our corporate website
• our blog

For more information about NielsenIQ, please visit nielseniq.com
For more information about Circana, please visit www.circana.com.